Built for strategy, creative, cultural, and specialist consultancy agencies
AI Capability · Agencies & Consultancies

Your senior people are doing work that shouldn't need them. Your margin shows it.

The consultants and strategists your agency hired to think are spending their time compiling, formatting, researching, and drafting. That's not what they're best at, and it's not what your clients are paying for. AI shifts that ratio — and the impact on margin is direct and measurable.

See the shift →
The cost of doing it the old way
Senior consultant: research phase per pitch12 hours
Fully-loaded hourly rateAED 600/hr
Cost of that research, every pitchAED 7,200
Pitches per year with research phase×20
Same research with AI: 2–3 hoursAED 1,500
Annual recovered value AED 114K+
The Shift

From senior people doing production work — to senior people doing the work they were hired for.

Agencies are paid for thinking. But the thinking keeps getting crowded out by the production that supports it — research, formatting, drafting, compiling. AI doesn't replace the strategic judgment, the client relationships, or the creative instinct. It removes what's been colonising the time of the people who have those things.

The ratio that needs to shift
Currently absorbing senior time
Research compilation, proposal drafting, deck formatting, report writing, data gathering
Should absorb senior time
Strategic thinking, client insight, creative direction, relationship management, business development
AI takes the first column. Your team owns the second.
Currently absorbing: Strategy Director time
Pitch research and competitive landscape
12+ hours per pitch. Every pitch. Gathering competitive intelligence, building context, formatting into something presentable — regardless of whether you win.
Freed for: What clients are actually paying for
Research assembled in 2–3 hours. Strategy Director spends the remaining time on the insight, the narrative, and the strategic recommendation — the work that wins pitches.
Currently absorbing: Consultant time
Proposal and deliverable production
Every proposal starts from scratch. The structure is the same every time. The boilerplate is the same. But it still takes 5–6 hours to produce a first draft.
Freed for: The thinking behind the proposal
First draft in under an hour — structured to your format, in your voice. Consultant focuses on the strategy, the scoping, and the parts that require genuine expertise.
Currently absorbing: Account team time
Client reporting and project documentation
Monthly reports, project updates, status decks — hours of formatting and writing that eats into the time account managers should spend with clients.
Freed for: Client relationships
Reports structured and drafted from data inputs. Account team reviews, personalises, and sends — then spends the recovered time on the client relationship that actually drives retention.
Where AI Has Immediate Impact

Specific functions — and what the time freed gets reinvested in.

Agency Function What Changes Effort
Pitch Research
Currently: 12+ hrs per pitch, senior consultant pulled into production
After: 2–3 hrs → team focuses on the strategic insight, the angle, and the win
Low
Proposal Writing
Currently: First draft takes half a day, regardless of project size
After: First draft in under an hour → consultant focuses on scoping and differentiation
Low
Strategy Decks
Currently: Strategy takes a day; deck to present it takes three
After: Deck structure and production handled → strategy team focuses on the thinking, not the formatting
Medium
Client Reporting
Currently: Monthly report writing absorbs account team evenings
After: Reports drafted from data → account team focuses on client relationships and insight
Low
Sector Research
Currently: Deep sector briefs take days and rely on one person knowing where to look
After: Credible, sourced sector briefs built in hours → team focuses on the interpretation and implication
Low
New Business Content
Currently: Case studies, credentials, award entries written when someone has time — which is never
After: Produced consistently → BD pipeline stays warm and agency is always ready to pitch
Low
Client Microsites & Digital Tools
Currently: Development cost quoted externally, adds to project overhead, erodes margin
After: Branded HTML pages and interactive deliverables built without agency dev overhead
Medium
The Margin Impact

Same revenue. Fewer hours on production. Better margin — and capacity to pitch more.

Current: AED 120K project
Project revenueAED 120,000
Senior consultant (80hrs × AED 600)AED 48,000
Mid-level (120hrs × AED 350)AED 42,000
Overhead allocationAED 15,000
Gross margin AED 15,000 · 12.5%
With AI Capability: Same AED 120K project
Project revenueAED 120,000
Senior consultant (50hrs × AED 600)AED 30,000
Mid-level (70hrs × AED 350)AED 24,500
Overhead allocationAED 15,000
Gross margin AED 50,500 · 42%
Numbers are illustrative — actual impact depends on team structure, project type, and current baseline. The diagnostic session maps your specific situation before any engagement is scoped.
How We Work Together

Engagements built around how agencies actually operate.

Agency Capability Day
A full-day session with the team built around your actual pitch and delivery workflow. Team leaves with real outputs produced that day and templates they'll use immediately.
Morning: foundations built around your workflow
Afternoon: live build on a real current project
Prompt library tailored to your agency type
30-day follow-up check-in
From AED 20,000 · Up to 15 people
Pitch Machine Build
We build your agency's AI-powered pitch and proposal system — research templates, proposal structures, deck frameworks — and train the team to own it independently.
3–5 day build alongside your team
Pitch research workflow built and tested
Proposal and deck template system built
Full documentation and handover
From AED 35,000 · Fixed scope
Agency Growth Partner
Monthly support as AI becomes part of how the agency works — covering new project types, new hires, and the evolving capability needed as you grow.
Monthly working sessions with the team
Live support on pitches and key deliverables
Evolving prompt and template library
Quarterly margin and efficiency review
From AED 18,000/month · Minimum 3 months

The agencies that get this right will out-pitch, out-deliver, and out-margin everyone else.

Start with a diagnostic. Tell us how your team currently works, where the hours go, and what you'd do differently with more senior capacity. We'll show you exactly what's possible.

Book a diagnostic → See the shift